tag:blogger.com,1999:blog-18715445088143519942011-11-03T08:07:12.539-04:00Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.comBlogger81100tag:blogger.com,1999:blog-1871544508814351994.post-14416646459008617892009-12-10T13:25:00.000-05:002009-12-10T13:26:25.242-05:00

This blog can now be seen at http://www.cobaltcow.com/blog

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com0tag:blogger.com,1999:blog-1871544508814351994.post-55505213461049693402009-07-01T09:00:00.002-04:002009-07-02T10:59:21.285-04:00

As logo designers, it's a well stated idiom that the hardest brand to do is the brand you do for yourself. Some designers model their business around a logo, and others have spent decades trying to find that mark that's just perfect to represent their brand (some still aren't 100% happy with that they have).As an experiment, I thought it would be interesting to see how other logo designers think

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com18tag:blogger.com,1999:blog-1871544508814351994.post-15574875909417531402009-05-29T23:00:00.003-04:002009-05-30T07:57:53.103-04:00

As brand designers, our goal is generally to produce a 'timeless' logo. One that will still be impressive in 6 months, 6 years and hopefully 60 years. The 'art' of logo design is not so much in the design itself, but the idea behind the design. Some of the best logos are technically quite easy to produce.Its natural that all good brand designers will have evolved their techniques over time, and

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com8tag:blogger.com,1999:blog-1871544508814351994.post-28453474736629437672009-05-28T11:12:00.006-04:002009-05-28T13:12:07.703-04:00

After listening to a debate 'Is spec work evil?' (from SXSWi 09) a few weeks ago and one of the questions raised (and not really answered), was [paraphrased] 'How does someone looking for logo design services find a reputable designer without resorting to spec work competitions and the like'?It's been playing on my mind since hearing that, and made me start to empathize with people who use the '

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com6tag:blogger.com,1999:blog-1871544508814351994.post-80155174357191590742009-03-12T01:28:00.013-04:002009-03-23T13:56:34.169-04:00

I thought for this article I'd take a jump over to my web design roots and share some of my experience in what can make the difference between an okay website and one that will blow your clients (and not-yet clients) away.The 3 areas below I think are crucial to the initial 'pop' of your website, as well as the positive experience of your viewers. If you're going to spend decent money on your

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com1tag:blogger.com,1999:blog-1871544508814351994.post-74559369970873343682009-03-07T23:55:00.014-05:002009-03-10T22:48:21.689-04:00

So you've made the sale, received your deposit and the client has sent you their brief (or you've created one based on questions you've asked). What you do next will make or break you as a designer.Every designer will have their own ways if finding 'inspiration'. Some are similar to the methods I mention below, but they are varied as much as the designs they create.The list I've compiled here is

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com2tag:blogger.com,1999:blog-1871544508814351994.post-57463414013827432162009-03-07T16:09:00.007-05:002009-03-09T02:07:45.692-04:00

The outsetI probably get an email at least every other week from young lads and lassies wanting to do some work experience in my 'office'. Most are young designers doing their graphic design degree or young 'uns just about to finish high school and want a taste of what it would be like to work in a design agency. There seems to be an ever-growing number of kids wanting to try their hand at logo

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com2tag:blogger.com,1999:blog-1871544508814351994.post-1005740963195687052009-02-28T02:06:00.000-05:002009-02-28T02:25:59.593-05:00

After a number of weeks in development, the rebrand is complete, and the refresh is done.The Old LogoThe 2 halves of the cow represented the 2 main services, web design and graphic design. The hole in the middle also represented the mind being open for ideas to come out.The New LogoThe new logo merges my services under a single heading of 'brand development' which covers everything I do. The cow

Nathan Sarlowhttp://www.blogger.com/profile/08649884114393349142noreply@blogger.com0